An Unconditional Hand Up; Not a Hand Out
Hand Up; Not a Hand Out; Stand Out!
Research is part of my twice a week investment real estate blog; there are tidbits of facts I find a little disturbing, and it forces me to think outside of my world from time to time. Today’s blog may have originated from investment real estate research and is focused on an idea I had of enhancing all of our living legacies and making a difference in someone’s life today.
Around 30% of Boomers currently have no more than $1000 as their net worth. As a society, we are compassionate about our aging and a net worth this low is a bit scary.
Our youngest Boomers are in their early fifties, and the oldest segment of the Boomers are entering their early seventies.
What Was On My Mind?
I was having a discussion the other day with a friend regarding Seniors’ discounts and even though the government deems 65 as the starting number for a senior; this is the age the government gives you your OAS (Old Age Security) cheque.
The commercial world has old age starting as early as 55. (If you have seen any retail establishment offering a seniors’ discount at an earlier age, please let me know where (put the information in the comment box below)
My friend has two children in University, and he was a little upset. The seniors he knew did not need the discounts; his your adult student children required the discounts more. With almost a third of our Boomers, many of them now seniors having a net worth less than $1000, my friend and I did not know enough aging Boomers.
The commercial world you ask? Yes, the retailer; brick and mortar or online merchants are chasing the seniors for a share of their business. It is a marketing technique that has been around before the advent of television.
These seniors discounts can be significant; some start at 10%, but I noticed they could go as high as 45%; sweet.
The question is, are these seniors discounts a hand up or a handout?
I am guessing that retailers, restaurants, and services would not be giving these discounts as a hand up or a handout. The retailers, restaurants, and services are factoring these discounts into their gross margins and the revenue created helps to drive the businesses bottom lines.
How can you and I help?
I don’t think most of the businesses that are giving these senior discounts are thinking about their customers’ quality of life.
The side benefits of most of these discounts are they built around food, (groceries and restaurants) recreation and entertainment. Most of us when we think of “The Quality of Life”; we look to the food we eat, enjoying some great restaurant meals from time to time, making it to a gym or park for some physical activities and going to a movie or live entertainment.
It brings me back to the fact that around 30% of Boomers currently have no more than $1000 as their net worth.
Today could you look around at the seniors in your lives; yes that includes many Boomers and think about how you could unconditionally give a hand up by helping one of these folks take advantage of these senior discounts. Phone them up or at the very least text them and let them know you would like to get them out for a morning, afternoon or evening.
If some of these discounts are only every Tuesday than make Tuesday your Unconditional Hand Up Day; the power of discounts can make someone’s life a little bit better.
Cheers to Unconditional Hand Up Day!!
About the author, W. Rick
Dynamic entrepreneur and sales management strategist; with over 20 years of experience in his field. Rick has achieved multimillion-dollar sales growth while providing award-winning sales leadership and coaching in highly competitive markets.
An active real estate investor since 2002, Rick has developed his purchasing strategies and processes specializing in vacation and recreational properties, single-family homes and condo rentals.
In 2005, Rick re-financed his first rental property to fund the purchase of more positive cash flowing rental properties.
Rick sits on the Board of Directors for several condominium associations and is an active President and Treasurer. Sitting on these boards has given him a wealth of experience and insight into working with property management companies.
Rick has partnered with several joint venture associates and is committed to creating a positive investing experience for his associates by finding the properties, developing the investment, securing the financing and executing a proven positive cash flow system.
Why should you choose Rick as your Online Vault to Investment Real Estate Success Advisor?
An outstanding mentor and coach, Rick will work with you to build your investment real estate business starting from the foundation. From guiding you through the market research and critical drivers, building your team of trades, realtors, and lenders to attracting the investment real estate properties right for your portfolio and the joint venture partners to help you grow.
Through direction and training, Rick will help you develop your investment real estate goals and be a catalyst for you to purchase your first investment real estate property so you can build a strong financial foundation unlocking sustainable wealth and a living legacy for you and many generations to come.
Thank you for taking the only asset that gives us so much through life, but we can never get back our time.
Please join Rick on living his mantra:
” Prosperity for all aspects of your life forever.” W. Rick Harris