What’s In It For Me WIIFM: A Better Life and Actionable Opportunities?

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities?

What does this mean?

Are you listening to your favourite podcast or reading your favourite blog post to add value to your life and turn what you have heard or read into an opportunity?

Most people don’t search for a website; for instance, they search for an area of interest or a word, and the search engines do the rest.

Once people find you, your message will interest them within seconds, or they will move on.

I appreciate your time. Are you willing to continue to read my blog, WIIFM?

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities?

I focus on getting you to consider adding investment real estate to your financial portfolio. Unfortunately, this sentence might stop you right in your tracks. So, before you stop reading, are you investing your hard-earned cash but don’t know how to start or what to invest in?

I will not disguise that I coach folks on adding investment real estate to their portfolio. However, before I start to work with people, I get them to go through the mechanics of knowing if they are ready to invest.

In the next several weeks, we will launch an online course, Investing 101. The online course supports our book 31 Days to Purchasing and Renting Your First Investment Real Estate Property—a Beginner’s Course and Guide to Becoming A First-Time Investor. I outline how to get you in the position to know if you and your current financial situation can handle investing and if a lender sees you as credit-worthy to lend you funds to invest.

Most of us become investors the moment we start working. Our employer must deduct funds from our pay cheque and submit them to the government; part of these deductions are for old age security or a government-run pension program. You have no say in how these funds are invested.

Most of us would like to have some control over our earnings; that is why I created the free online course Investing 101.

One More Reason to Keep Reading

This is my most-read blog post, and I am constantly revising its content. Why?

My goal is to improve my website, blogs, and value and to get you to add investment real estate to your financial portfolio, which leads me to write a book.

Use Your Social Media Presence to Hold Your Feet to the Fire?

Moreover, my editor mentioned that having a social media presence in today’s digital world helps you develop your writing skills and holds your feet to the fire to improve your writing technique.

For example, writing blog posts and magazine articles makes one realize a book is possible.

“Everyone has at least one book and wants to get it out.”

Therefore, I wanted to share my knowledge of writing a book.

Developing Attributes to Bringing Your Book to Life

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities? What does this mean? A resource-rich website and writing a book are ways to share the experiences, processes, methods, and procedures I have learned over the last twenty-plus years of investing in real estate.

Many authors create an author website after they write their book. I had a business website and didn’t consider making an author’s website. However, I belong to a diverse group of writers, and they convinced me to register an author domain. My name is pretty standard, but believe it or not, I could write wrickharris.com; pretty cool.

If you don’t have a business website or website, register your author’s name in a domain and create a website, even if you start with a blog only. Then, start capturing your words and send them out to the world.

Part of the Mission Accomplished; Book Written

If you look at the original date I published this blog post, it was June 14, 2018. Three years later, I am pleased to announce that my book is now available through Amazon.

You can go to Amazon.com and either type in my name, W. Rick Harris, or start typing in the title of my book, 31 Days to Purchasing and Renting Your First Investment Real Estate Property, in the search bar.


Many folks have helped me along the way; similarly, it is my pleasure to give back.

We all have an area of expertise, and sharing our knowledge with the world has never been easier.

Don’t Give Up – Push-On

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities? What does this mean? For many of us, our area of expertise may have nothing to do with our education or job. For instance, you may have a hobby, a personal interest, or a passion, and you’re very good at this area of your life; you want to share.

It took over three years to complete my book, and I could not be more excited. You can do the same thing and write your book. The best time to start is now.

Please give me a few more minutes and read my take on prosperity. I am not saying my interest is for you; however, sharing a financial alternative to your life you can control is a pretty remarkable feeling.

Blogging is Sharing Knowledge in Action, Giving You Value 

Writing a blog helps me in my journey to writing an investment real estate book.

People write hundreds and perhaps thousands of blogs about their passion for sharing. However, they never return to the blogs they wrote and update them.

As this blog’s author, I take responsibility for keeping my blog posts as current as possible.

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities? What does this mean? The blogging industry talks about having your content be Evergreen.” Evergreen content is content people find long after it has been posted or written and is as relevant today as yesterday. So, if you were reading this blog post in 2021, thank you.

My Area of Interest and Expertise: WIIFM?

My website is about investment real estate, and I believe it is a remarkable tool for supporting financial prosperity.

Building a website with my blog posts is a way to find and share my voice—a Happy Place to house investment real estate content and develop a social media reach.

Say Hi to Happy Place

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities?

WIIFM: Will You Return or Move On to a Different Website?

If I am going to get you to return to my website regularly, I need to answer this fundamental question; “What’s In It For You?”

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities? Having more than a fleeting interest in investment real estate as a part of your financial foundation is one thing. Besides, you may also have a strong interest in building a small business and entrepreneurship. These three areas are where my passion lies.

You might read my blog posts, listen to my podcast shows, and read my investment real estate magazine articles. You might also decide to model my methods to develop your investment real estate interest and business and hone your entrepreneurial spirit.

Please stay as long as you like and ask me anything you would like about developing your area of expertise; in other words, how can I help?

Investment real estate is not for everyone; it is not getting value.

If you don’t find interest in my blog, I hope to leave you with at least two thoughts:

  1. What is your passion  (know there are a ton of free resources on the world wide web for you to learn more  and pursue your love)
  2. Why are you going to invest in your life’s passion? Will you treat your passion as a hobby or find a way of monetizing it?

Content; and Adding More Value

Purchasing investment real estate requires you to be an entrepreneur and a small business owner. This will give you more investment real estate insight on using multiple social media formats, blogging, podcasts, written articles, website content, and more.

Blog posts focus on investment real estate and include information on building a solid financial foundation, unlocking sustainable wealth, and creating a living legacy.

Podcasts focus on Entrepreneurship and Small Business through investment real estate.

Guest podcasts have been a little more broad-based in their approach, still in investment real estate, entrepreneurship, and small business.

Though my goal is to focus on all these elements and bring;

“Prosperity to All Aspects of Your Life Forever.”


An orchestra feels its success through audience applause; therefore, applause is the orchestra’s feedback regarding its performance.

I built a successful sales and marketing career. In addition, one of my go-to pieces of advice to build a successful sales force  was:

If you don’t ask for the order, you will never receive the sale.”

What’s In It For Me WIIFM: A Better Life and Actionable Opportunities?

Could you give me feedback on any aspect of my website, blog, podcast, or articles? Please let me know what I can do to provide you with value on your journey to purchase your first investment real estate property.

Warmest Appreciation,








About the author, W. Rick

Dynamic entrepreneur and sales management strategist; with over 20 years of experience in his field. Rick has achieved multimillion-dollar sales growth while providing award-winning sales leadership and coaching in highly competitive markets.

An active real estate investor since 2002, Rick has developed his purchasing strategies and processes specializing in vacation and recreational properties, single-family homes and condo rentals.

In 2005, Rick re-financed his first rental property to fund the purchase of more positive cash flowing rental properties.

Rick sits on the Board of Directors for several condominium associations and is an active President and Treasurer. Sitting on these boards has given him a wealth of experience and insight into working with property management companies.

Rick has partnered with several joint venture associates and is committed to creating a positive investing experience for his associates by finding the properties, developing the investment, securing the financing and executing a proven positive cash flow system.

Why should you choose Rick as your Online Vault to Investment Real Estate Success Advisor?

An outstanding mentor and coach, Rick will work with you to build your investment real estate business starting from the foundation. From guiding you through the market research and critical drivers, building your team of trades, realtors, and lenders to attracting the investment real estate properties right for your portfolio and the joint venture partners to help you grow.

Through direction and training, Rick will help you develop your investment real estate goals and be a catalyst for you to purchase your first investment real estate property so you can build a strong financial foundation unlocking sustainable wealth and a living legacy for you and many generations to come.

Thank you for taking the only asset that gives us so much through life, but we can never get back our time.

Please join Rick on living his mantra:

” Prosperity for all aspects of your life forever.” W. Rick Harris

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