Hide-Go-Seek, Where have You Been Hiding?
As we all grow weary of this pandemic, I reflect on how I let the coronavirus consume my life at the start of the pandemic.
My wife and I had returned from an adventurous vacation full of food, fun, recreational activities, celebration, wine tasting and travel in late February.
Like many of us, we thought this pandemic would last several weeks. And then life would return to normal; how wrong we were. With no end in sight, COVID-19 challenges even the most positive person.
There will be a vaccine in the future.
The stock market (Dow, November 9, 2020) jumped over 1100 points on the great news from Pfizer Pharmaceuticals about their Phase Three Trials.
Over the last couple of days, we have heard about Moderna and several other pharmaceutical companies close to having a vaccine.
Once there is a cure, the vaccine will need to be administered to the long-term care residents and all of the world’s first responders and healthcare workers.
My wife and I feel it could be late summer or fall of 2021 before the average person gets the opportunity to receive the vaccine.
The One Thing
If you have read any of my blog posts this year, I set out to write 100 blog posts in 100 days. I got a writer’s cramp or brain freeze, and I shut down and didn’t make it halfway to my writing goal.
I felt I was on the writing path to nowhere.
No Purpose Became Purposeful
As an investment real estate coach and consultant, I have introduced clients to my procedures and processes to purchase and rent investment real estate. Still, I didn’t have my content and material laid out systemically in a workbook and guide format.
Early last year, one of my clients agreed to be my guinea pig or beta teaser. We worked together to help him purchase and rent his first investment real estate purchase.
Later in 2019, I was able to complete the workbook and planning guide. I had it professionally edited and then formatted for the digital and print books.
The editor of my workbook and planning guide indicated that I should write a book as the foundation of the workbook and planning guide.
I was more focused on developing an in-person seminar investment real estate training program versus writing a book.
I enjoy coaching and consulting people in person. If I had an excellent workbook and planning guide to support these live sessions, why would I need to write a book?
Best Laid Plans
Boom, the pandemic exploded on the world’s stage and for almost three months as the health organizations, including the governments, got their act together, my wife and I went into lockdown mode.
Snap Out of It
I am a very positive individual, and usually, nothing gets me down for long. This pandemic certainly can take a toll on any sane person.
I needed something to focus on, and instead of going back to writing more blog posts, I decided to take the advice of my editor and write a book.
Have you had someone recommend a goal for you to complete during the pandemic, and you let it slide?
In three short months, if I can write a book, what can you accomplish?
You may have guessed my book is on investment real estate. My completed draft is in my editor’s hands for the next couple of months.
Recently I attend an online conference for Nonfiction Writers, mid-November 2020. The learning was incredible.
From this learning, I will be focusing on publishing and marketing my book as the editor works her magic.
WIIFM – What’s In It For Me, or Should I Say You
Part of marketing my book will be to create a landing page or lead magnet to build interest in my book. A landing page or lead magnet’s idea is to make you an offer that will grab your attention. Then ask you for your email address in exchange for something for you.
You may not be familiar with a landing page or lead magnet, but we are asked for our email address every day. The technique to get you to supply your email address in exchange for something called a lead magnet. This lead magnet takes you to a landing page and presents you with an offer.
Part of the book’s marketing is to develop presales in advance of the book launch and make people aware my book is coming to market. To tell you that my book launch is coming, I would need your email address.
Before I ask you for your email address, why not involve you and get your opinion. What might motivate you to give me your email address in exchange for something free?
Below is a concise survey, three seconds, not three pages.
The request below for your email address is optional.
If a book on purchasing and renting your first investment real estate property interests you, please feel free to provide your email address.