WIIFM; What’s In It For Me; Better Life Value Opportunities?

Dial Into WIIFM; What’s In It For Me?

WIIFM, What’s In It For Me, is like a radio call signal. For instance, are you listening to your favorite podcast or reading your favorite blog post to add value to your life and turn what you have heard or read into your own opportunities?

Most people don’t search for a website; for instance, they search for an area of interest or a word, and the search engines do the rest.

Once people find you, do they have to be engaged? Yes, or they are moving on.

I appreciate your time and if you are going to continue to read my blog, WIIFM?

My focus is to get you to consider adding investment real estate to your financial portfolio. Unfortunately, this sentence might stop you right in your tracks, and you have stopped reading.

One More Reason to Keep Reading

What if I told you I am also sharing how to write, edit, design, publish and market a book.

This blog post is my most read post, and I am constantly revising the content in this blog post. Why?

My goal is to improve my website, blogs, and value, getting you to add investment real estate to your financial portfolio, ,and this lead me to write a book.

Use Your Social Media Presence to Hold Your Feet to the Fire?

Moreover, my editor mentioned having a social media presence in today’s digital world helps you develop your writing skills and holds your feet to the fire to make improvements to your writing technique.

For example, writing blog posts and magazine articles lead one to realize a book is possible.

“Everyone has at least one book in them, and they want to get it out.”

Therefore, I wanted to share my knowledge on writing a book.

Developing Attributes to Bringing Your Book to Life

Developing a resource-rich website and writing a book are ways to share the experiences, processes, methods, and procedures I have learned over the last twenty-plus years of investment real estate investing.

Many authors create an author website after they write their book.  I had a business website and didn’t even think about creating an author’s website. However,However, I belong to a diverse group of writers, and they convinced me to register an author domain. My name is fairly common, but believe it or not, I was able to register wrickharris.com; pretty cool.

If you don’t have a business website or website, register your author’s name in a domain and create a website even if you start with a blog only. Then, start capturing your words and send them out to the world.

Part of the Mission Accomplished; Book Written

If you look at the original date I published this blog post; it was June 14, 2018.  Today is three years later, and it gives me great pleasure to announce my book is now available through Amazon Preorder.  You can go to Amazon.com and either type in my name W. Rick Harris or start typing in the title of my book, 31 Days to Purchasing and Renting Your First Investment Real Estate Property, in the search bar.


Many folks have helped me along the way. Similarly, it is my pleasure to give back.

All of us have an area of expertise, and sharing our knowledge with the world has never been easier.

Don’t Give Up – Push-On

Our area of expertise may have nothing to do with our education or job for many of us. But, for instance, you may have a hobby, a personal interest, or a passion, and you’re very good at this area of your life; you want to share.

It took over three years to complete my book, and I could not be any more excited.  You can do the same thing, above all, write your own book.  The best time to start, now.

Please give me a few more minutes and read my take on prosperity.  I am not saying my interest is for you; however, sharing a financial alternative to your life you can control is a pretty remarkable feeling.

Blogging is Sharing Knowledge in Action; Giving You Value 

Writing a blog helps me in my journey to writing an investment real estate book.

People write hundreds and perhaps thousands of blogs in their passion sharing.  However, they never return to the blogs they wrote and update them.

As an author of this blog, I take personal responsibility to keep my blog posts as current as possible.  The blogging industry talks about having your content being “Evergreen.”  Evergreen is content people find long after it has been posted or written and is as relevant today as yesterday. So if you are reading this blog post in 2021, thank you.

My Area of Interest and Expertise; WIIFM?

My website is all about investment real estate and sharing my belief that investment real estate is a remarkable tool to support your financial prosperity.

Building a website with my blog posts attached is a way to find and share my voice—a Happy Place to house investment real estate content and develop a social media reach.

Say Hi to Happy Place

WIIFM? Will You Return or Move On to a Different Website?

If I am going to get you to return to my website regularly, I need to answer this fundamental question; “What’s In It For You?”

Having more than a fleeting interest regarding investment real estate as a part of your financial foundation is one thing. Besides, you may also have a strong interest in building a small business and entrepreneurship. These three areas are where my passion lies.

You might read my blog posts, listen to my podcast shows, read my investment real estate magazine articles. Besides, you might decide to model my methods to build out your investment real estate interest, business and hone your entrepreneurial spirit.

Please stay as long as you like and ask me anything you would like about developing your area of expertise; in other words, can how can I help?

Investment real estate is not for everyone; not getting value.

If you don’t find interest in my blog, I hope to leave you with at least two thoughts:

  1. What is your passion? (know there is a ton of free resources on the world wide web for you to learn more  and pursue your passion)
  2. Why are you going to invest in your life’s passion? Are you going to treat your passion as a hobby or find a way of monetizing?

Content; and Adding More Value

Purchasing investment real estate requires you to be an entrepreneur and a small business owner. To give you a little more investment real estate insight, my insight is to use multiple social media formats, blogging, podcasts, written articles, website content, and much more.

Blog posts focus on the area of investment real estate and include information on building a strong financial foundation, unlocking sustainable wealth, and creating a living legacy.

Podcasts focus on the field of Entrepreneurship and Small Business through investment real estate.

Guest podcasts have been a little more broad-based in their approach, still in the area of investment real estate, entrepreneurship, and small business.

Through my goal is to focus on all these elements and bring;

“Prosperity to All Aspects of Your Life Forever.”


An orchestra feels their success through audience applause; therefore, applause is the orchestra’s feedback regarding their performance.

I built a successful sales and marketing career.  In addition, one of my go-to pieces of advice to build a successful sales force  was:

If you don’t ask for the order, you will never receive the sale.”

Could you give me feedback on any aspect of my website, blog, podcast, or articles and let me know what I could do to provide you with value on your journey to purchase your first investment real estate property.

Warmest Appreciation,








About the author, W. Rick

Dynamic entrepreneur and sales management strategist; with over 20 years of experience in his field. Rick has achieved multimillion-dollar sales growth while providing award-winning sales leadership and coaching in highly competitive markets.

An active real estate investor since 2002, Rick has developed his purchasing strategies and processes specializing in vacation and recreational properties, single-family homes and condo rentals.

In 2005, Rick re-financed his first rental property to fund the purchase of more positive cash flowing rental properties.

Rick sits on the Board of Directors for several condominium associations and is an active President and Treasurer. Sitting on these boards has given him a wealth of experience and insight into working with property management companies.

Rick has partnered with several joint venture associates and is committed to creating a positive investing experience for his associates by finding the properties, developing the investment, securing the financing and executing a proven positive cash flow system.

Why should you choose Rick as your Online Vault to Investment Real Estate Success Advisor?

An outstanding mentor and coach, Rick will work with you to build your investment real estate business starting from the foundation. From guiding you through the market research and critical drivers, building your team of trades, realtors, and lenders to attracting the investment real estate properties right for your portfolio and the joint venture partners to help you grow.

Through direction and training, Rick will help you develop your investment real estate goals and be a catalyst for you to purchase your first investment real estate property so you can build a strong financial foundation unlocking sustainable wealth and a living legacy for you and many generations to come.

Thank you for taking the only asset that gives us so much through life, but we can never get back our time.

Please join Rick on living his mantra:

” Prosperity for all aspects of your life forever.” W. Rick Harris

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