WIIFM; What’s In It For Me; Better Life Value Opportunities?

Dial Into WIIFM; What’s In It For Me?

WIIFM, What’s In It For Me is like a radio call signal and you are listening for better life value opportunities. Moreover,  like a talk show, I think of my blog that having a place to voice opinions or put written words out into the world is a strong incentive, therefore bringing value.

Most people don’t search for a website; for instance, they search for an area of interest or a word, and the search engines do the rest.

Once people find you, they have to be engaged?

If you are reading this blog post, I appreciate your time.

My focus is to get you to consider adding investment real estate to your financial portfolio.

Building a Social Media Presence

Moreover, my editor mentioned having a social media presence in today’s digital world helps you develop your writing skills in writing. Therefore, share your knowledge on your journey to your book.

There is a saying, “Everyone has at least one book in them, and they want to get it out.”

Developing a resource-rich website and writing a book are ways to share my experiences, processes, methods and procedures I have learnt over the last twenty-plus years of investment real estate investing.

Many folks have helped me along the way. Similarly, it is my pleasure to give back.

All of us have an area of expertise, and sharing our knowledge with the world has never been easier.

Our area of expertise may have nothing to do with our education or job for many of us. For instance, you may have a hobby, a personal interest or a passion, and you’re very good at this area of your life; you want to share.

Please give me a few more minutes and read my take on prosperity.  I am not saying my interest is for you; however, sharing a financial alternative to your life you can control is a pretty remarkable feeling.

Blogging is Sharing Knowledge in Action; Giving You Value 

Writing a blog helps me in my journey to writing an investment real estate book.

People write hundreds and perhaps thousands of blogs in their passion sharing.  However, they never return to the blogs they wrote and update them.

As an author of this blog, I take personal responsibility to keep my blog posts as current as possible.  The blogging industry talks about having your content being “Evergreen.”  Evergreen is content people find long after it has been posted or written and is as relevant today as yesterday. If you are reading this blog post in 2021, thank you.

My Area of Interest and Expertise; WIIFM?

My website is all about investment real estate and sharing my belief that investment real estate is a remarkable tool to support your financial prosperity.

Building a website with my blog posts attached is a way to find and share my voice—a Happy place to house investment real estate content and develop a social media reach.

WIIFM? Will You Return or Move On to a Different Website?

If I am going to get you to return to my website regularly, I need to answer this fundamental question; “What’s In It For You?”

Having more than a fleeting interest regarding investment real estate as a part of your financial foundation is one thing. Besides, you may also have a strong interest in building a small business and entrepreneurship. These three areas are where my passion lies.

You might read my blog posts, listen to my podcast shows, read my investment real estate magazine articles. Besides, you might decide to model my methods to build out your investment real estate interest, business and hone your entrepreneurial spirit.

Please stay as long as you like and ask me anything you would like about developing your area of expertise; in other words, can how can I help?

Investment real estate is not for everyone; not getting value.

If you don’t find interest in my blog, I hope to leave you with at least two thoughts:

  1. What is your passion? (know there is a ton of free resources on the world wide web for you to learn more  and pursue your passion)
  2. Why are you going to invest in your life’s passion? Are you going to treat your passion as a hobby or find a way of monetizing?

Content; and Adding More Value

Purchasing investment real estate requires you to be an entrepreneur and a small business owner. To give you a little more investment real estate insight, my insight is to use multiple social media formats, blogging, podcasts, written articles, website content and much more.

Blog posts focus on the area of investment real estate and include information on building a strong financial foundation, unlocking sustainable wealth, and creating a living legacy.

Podcasts focus on the field of Entrepreneurship and Small Business through investment real estate.

Guest podcasts have been a little more broad-based in their approach, still in the area of investment real estate, entrepreneurship and small business.

Through my goal is to focus on all these elements and bring;

“Prosperity to All Aspects of Your Life Forever.”


An orchestra feels their success through audience applause; therefore, applause is the orchestra’s feedback regarding their performance.

I built a successful sales and marketing career, and one of my go-to pieces of advice to build a successful sales force  was:

If you don’t ask for the order, you will never receive the sale.”

Could you give me feedback on any aspect of my website, blog, podcast or articles and let me know what I could do to provide you with value on your journey to purchase your first investment real estate property.

Warmest Appreciation,








About the author, W. Rick

Dynamic entrepreneur and sales management strategist; with over 20 years of experience in his field. Rick has achieved multimillion-dollar sales growth while providing award-winning sales leadership and coaching in highly competitive markets.

An active real estate investor since 2002, Rick has developed his purchasing strategies and processes specializing in vacation and recreational properties, single-family homes and condo rentals.

In 2005, Rick re-financed his first rental property to fund the purchase of more positive cash flowing rental properties.

Rick sits on the Board of Directors for several condominium associations and is an active President and Treasurer. Sitting on these boards has given him a wealth of experience and insight into working with property management companies.

Rick has partnered with several joint venture associates and is committed to creating a positive investing experience for his associates by finding the properties, developing the investment, securing the financing and executing a proven positive cash flow system.

Why should you choose Rick as your Online Vault to Investment Real Estate Success Advisor?

An outstanding mentor and coach, Rick will work with you to build your investment real estate business starting from the foundation. From guiding you through the market research and critical drivers, building your team of trades, realtors, and lenders to attracting the investment real estate properties right for your portfolio and the joint venture partners to help you grow.

Through direction and training, Rick will help you develop your investment real estate goals and be a catalyst for you to purchase your first investment real estate property so you can build a strong financial foundation unlocking sustainable wealth and a living legacy for you and many generations to come.

Thank you for taking the only asset that gives us so much through life, but we can never get back our time.

Please join Rick on living his mantra:

” Prosperity for all aspects of your life forever.” W. Rick Harris

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